Health Insurance Marketplace Open Enrollment Begins

Open Enrollment for 2024 health insurance runs from November 1, 2023 through January 15, 2024

MICHIGAN — Today marks the beginning of open enrollment for the health insurance marketplace which runs through January 15, 2024. Governor Gretchen Whitmer marked the occasion by reminding Michiganders of their options in the marketplace.

“Every Michigander deserves access to quality, affordable health care,” said Governor Whitmer in a press release. “This open enrollment period, I encourage Michiganders to explore their options and find a low or no-cost plan that meets their needs. Last month, I signed bipartisan legislation enshrining cost-saving provisions of the Affordable Care Act into state law, including requirements for preventative care, protections for preexisting conditions, and allowing children to stay on their parent’s plans until they turn 26. Let’s keep working together to build a happier, healthier Michigan.”  

Michiganders can shop for a health plan by visiting the Health Insurance Marketplace or by calling 800-318-2596 (TTY: 1-855-889-4325). New rules from the Centers for Medicare and Medicaid Services (CMS) have streamlined the number of available plans to simplify shopping for savings. During open enrollment for 2024 coverage, consumers will be able to choose from 169 health plans on the Marketplace. For the overall individual market, which includes off-Marketplace plans, 228 plans will be available.

“Having health insurance is important, not just for when you are sick or hurt, but also to help you stay healthy and avoid big medical bills, and we know that having comprehensive health insurance leads to better health outcomes for individuals and families,” said DIFS Director Anita Fox. “If you need health insurance for 2024, it is important to sign up for a plan during open enrollment at Call DIFS at 877-999-6442, Monday through Friday from 8 a.m. to 5 p.m., or visit for more information on getting started.”

The Michigan Department of Insurance and Financial Services has answers to questions via its website or a toll free number. Those with questions can visit or call DIFS 8 a.m. to 5 p.m. Monday through Friday at 877-999-6442.   

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